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What is HelloFresh and how does it actually work?

From being inspired by the culinary legends of Food Network or world-class restaurants, to being on a mission to eat healthier and feel better, more and more people are trying their hand at cooking and preparing seemingly gourmet, yet nutritious meals with the help of meal delivery kits. HelloFresh offers subscribers a simple, customized way to discover, cook and enjoy new recipes without having to search for recipes, research and buy individual ingredients and measure each ingredient every step of the way. Instead, all ingredients for a given recipe are pre-portioned and sent in a refrigerated box that arrives at the customer's home on the scheduled days.

While there is an ever-increasing number of meal kit delivery services, HelloFresh has been—and remains—one of the most popular. If you’re trying to decide if a meal-delivery kit might be something fun you’d like to take on, or if you’ve been a subscriber to another meal kit subscription and are looking to change things up, keep reading to learn about HelloFresh, including how it works and what options there are.

HelloFresh is a meal kit delivery subscription box service that delivers weekly boxes filled with pre-portioned ingredients for rotating recipes to customers across the United States. Customers can choose to receive ingredients for either two or four servings of chef-created receipts to make at home each week, and each box comes packaged with freezer packs and all the ingredients necessary to make the recipes along with the instructions and nutrition information.

HelloFresh is an efficient way to handle meal planning and preparation because it eliminates the need to research recipes and spend time meal planning. Everything you need arrives refrigerated and ready to go, without the need to go out and shop for ingredients. Since the ingredients are sent in pre-portioned amounts according to the exact needs of the recipe, there is less food waste. Lastly, HelloFresh is a fun way to build your skills as a home cook and try new recipes and cooking techniques that you may otherwise be unexposed to.

HelloFresh offers a variety of meal plans based on dietary preferences. Customers can choose to get two or four servings of each recipe in whatever plan they prefer, and enough ingredients for anywhere from two to six recipes each week.

HelloFresh recipes change each week. The Classic meal plan has over 50 chef-created recipes to choose from each week. More restrictive plans offer fewer choices, but still plenty of options each week. Examples include Firecracker Meatballs, Apricot and Chickpea Tagine with Almonds, and Chicken and Tex-Mex Stuffed Peppers. Most recipes take under 30 minutes and can be done by home cooks of any level. That said, when selecting your recipes, you can filter by difficulty and total time. Level 1 recipes are quite basic and usually only take 1-2 pots or pans and minimal time, Level 2 recipes are more involved and may introduce more advanced skills, and Level 3 recipes are for more experienced or adventurous home cooks looking to challenge themselves or make something more gourmet.

HelloFresh offers healthy options, and they post the nutritional information for each recipe to better help you meet your dietary needs. The Calorie Smart meals are specifically designed for those watching their caloric intake and are created in collaboration with dietitians. That said, HelloFresh does not cater to specific dietary needs like gluten-free, vegan, keto, or paleo. Customers have to review the recipes themselves and adjust them as necessary.

HelloFresh boxes work out to $9 per serving plus a $10 shipping fee but can be as low as $7.49 per serving for larger plans. There is no membership fee. New customers can usually get a promotion with up to 14 free meals.

Subscribers can change the plan they are on at any time on their customer page, or pause or cancel delivery.

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